In an effort to simplify life for small businesses, Hostway (News - Alert) recently bundled its Instant Business Broadcast, a service that submits a business profile to 10 of the most popular online directories plus Newsletter Broadcast, a “robust” e-mail marketing platform into its Web hosting plans.
The goal, as explained by Hostway’s John Lee, senior vice president of small business hosting, is to help SMBs attract new customers and keep them coming back.
“That’s why we’ve made Instant Business Broadcast and Newsletter Broadcast easy to use and free with our Web hosting plans,” Lee said. “Instant Business Broadcast attracts new customers by getting small businesses in front of more people when they’re searching online. Newsletter Broadcast lets a small business stay connected with its customers through newsletters and email marketing campaigns.”
Since 1998, Hostway has invested in building one of the “most advanced, industry-leading foundations” of Internet data centers around the world. By acquiring smaller companies and expanding its global footprint, Hostway now owns and operates 12 state-of-the-art data centers around the globe.
In a recent interview with Todd Benjamin (News - Alert), director of enterprise hosting at Hostway, he explained that cloud hosting solutions provide flexibility for businesses with less of an upfront capital outlay on hardware.
In fact, the cloud facilitates flexible integration of applications, anywhere delivery of services and significant cost savings, Benjamin said.
With Instant Business Broadcast, a customer enters his or her business information into one form. Hostway formats the profile and submits it to 10 of the most popular online directories, includingGoogle ( News - Alert) Maps, Yahoo! Local, Bing and Yellowpages.com. The profile can include a link to the business Web site or serve as a stand-alone Web presence with all of the information people need to buy from the business, according to Hostway officials.
Newsletter Broadcast is an interface for creating and managing e-mail marketing campaigns. Users can plug their information into a template or upload their own HTML code and send it to a list of subscribers and track its success using the application. While most Web hosting companies charge for their directory listing service, Hostway is offering it free with any Web hosting package, company officials said.
The goal, as explained by Hostway’s John Lee, senior vice president of small business hosting, is to help SMBs attract new customers and keep them coming back.
“That’s why we’ve made Instant Business Broadcast and Newsletter Broadcast easy to use and free with our Web hosting plans,” Lee said. “Instant Business Broadcast attracts new customers by getting small businesses in front of more people when they’re searching online. Newsletter Broadcast lets a small business stay connected with its customers through newsletters and email marketing campaigns.”
Since 1998, Hostway has invested in building one of the “most advanced, industry-leading foundations” of Internet data centers around the world. By acquiring smaller companies and expanding its global footprint, Hostway now owns and operates 12 state-of-the-art data centers around the globe.
In a recent interview with Todd Benjamin (News - Alert), director of enterprise hosting at Hostway, he explained that cloud hosting solutions provide flexibility for businesses with less of an upfront capital outlay on hardware.
In fact, the cloud facilitates flexible integration of applications, anywhere delivery of services and significant cost savings, Benjamin said.
With Instant Business Broadcast, a customer enters his or her business information into one form. Hostway formats the profile and submits it to 10 of the most popular online directories, includingGoogle ( News - Alert) Maps, Yahoo! Local, Bing and Yellowpages.com. The profile can include a link to the business Web site or serve as a stand-alone Web presence with all of the information people need to buy from the business, according to Hostway officials.
Newsletter Broadcast is an interface for creating and managing e-mail marketing campaigns. Users can plug their information into a template or upload their own HTML code and send it to a list of subscribers and track its success using the application. While most Web hosting companies charge for their directory listing service, Hostway is offering it free with any Web hosting package, company officials said.
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