Internet Marketing and Search Engine Optimization Plans

Starter Plan

It's small business and low cost website optimization package to get top ranking in search engines. More details in Plan Comparison.

Platinum Plan

In this search engine ranking service package our most important priority is to get our clients top ranking on desirable key phrases, as top search engine ranking cause to bring potential users on site, that's also one of the biggest way of building traffic to websites. More details in Plan Comparison.

Silver Plan

Get more visitors and better position with paid advertising and banner exchange programs in your region. More details in Plan Comparison.

Gold Plan

Search engne optimization including all the web advertising techniques added with paid inclusions and Pay Per Click programs. More details in Plan Comparison.

The World Of Search Engines - Past... Present... Future

The world of search engines is changing at a fast rate... what we saw in the past few months was consolidation of several search engines... major players like Yahoo acquiring the smaller ones with a view to improve their own search engine technology and capture more of the market share. A year back we had Yahoo using Google's results, while Inktomi was the provider for MSN. Google also had AOL using its results. Search engines like Overture used Inktomi as their free results provider. Lycos used results provided by FAST (Alltheweb.com), and Altavista had its own engine.

The first phase of consolidation started with Altavista and Alltheweb being bought over by Overture. At this point Overture seemed to be in a very dominant position, being the market leader in Pay per click advertising and just having bought over 2 major natural search engine technology providers. The scenario suddenly changed again, when Overture itself was bought over by Yahoo. With Overture, what Yahoo got was not only the worlds leading Pay per click engine but also the search technology of Altavista and Alltheweb. And to add icing to the cake, Yahoo went ahead and acquired Inktomi.

This complicated the picture from Microsoft's perspective. With Microsoft's own search engine technology still in the development phase and not yet ready for rollout, it was still completely dependant on Inktomi to provide results on MSN... and Inktomi now belonged to MSN's major rival Yahoo. To top it all... even Overture, MSN's partner for sponsored results was now owned by Yahoo. So at present what is the scenario? We have Google providing results on google.com and AOL. Yahoo using its own search technology, which seems to be a mixture of Inktomi, FAST and Altavista and MSN still using Inktomi's database. With the search market share split nearly equally among MSN, Yahoo and Google, 2/3rd of the searches are directly of indirectly affected by the Yahoo/ Inktomi database, with only around 1/3rd affected by Google.
This is in sharp contrast to the recent past when Google served about 2/3rd of the market (being the search engine technology provider to Yahoo) and Inktomi had only 1/3rd (MSN's share) of the search engine market.

So what is the future going to look like? Well, its an open secret that Microsoft is pushing really hard to roll out its search engine quickly, and knowing them I believe its going to give a really good fight to the existing Yahoo and Google search technologies. With MSN shifting to the Microsoft search engine, Yahoo consolidating its Alltheweb and Altavista brands into 1 flagship yahoo brand (again a personal opinion) and Google using its own highly innovative and ever improving technology, we are going to be left with a very mature search engine market with 3 HUGE players with nearly equal share of the market. The result? A high level of competition ensuring that we the users are going to have ever improving search results with each company trying to outpace and outperform the other two. An interesting time indeed.

Having Your Own Domain Name

question that I frequently hear is "Do I really need to have my own domain name?" The one word answer is "YES.". If you put up your site with some of the free web hosting services, the only company who benefits is the web hosting company. The last person who benefits is you. There are a number of reasons why having your own domain name is a must:

1) When you have your own domain name, the address of your web site will be of the form http://www.yoursite.com. On the other hand, if you put up your site on one of the free servers, the address of your web site will be something like http://www.freeweb.com/site/. Which of these two sounds more professional? Which of these two is smaller and is hence easier to remember? I leave you to make the judgement.

2) The only way to make money online is to build up credibility among your customers. Having your own domain name is the first step in doing that. Your customers will feel more comfortable buying whatever it is that you are selling if you have your own domain name. It makes your customers feel that they are dealing with a large, established company, rather than with some fly by night operator.

Popular internet marketing plans in Pakistan

nternet marketing in search engines is the most effective way of bringing traffic from the 3 million surfers surfing every hour. 92% traffic is generated from them, from which 85% comes on top 10 search engines. In Internet marketing, web sites are optimized for Top 30 search engine placements in those get 89% of clicks. Why not your website gets those top 30 search engine positions.

Search Engine Optimization is a technique to optimize sites as up to the requirement of search engines, it’s very cheap, most effective skill of marketing. More visits means more awareness, resulting more business. But attaining top search engine positioning is a specialized job, which requires dedication, research and lot of time to maintain top search engine ranking. We not only develop websites but market them in search engines, all and all we provide A to Z solutions to websites.

Traditional Mediums versus Search Engine Positioning

A webmaster looking for some quality traffic to the website, is many a times confronted with a lot of varied and sometimes confusing options. There is banner advertising, Pay per click, conventional media campaigns and finally search engine submission campaigns. So what is the best method? In this article I will try to being forth the merits & demerits of each form of marketing strategy.

Banner Advertising:
Paying $15 for a 1000 impressions on a high traffic website. Sounds like good exposure for a low price? It is! After all you will have a 1000 unique people view your banner. But how many actually end up clicking on it, and how many more actually end up buying stuff from you? According to most industry sources the average click through rate of a banner campaign is 0.38%. So you get 3.8 people to click on your banner for $15. And the rate of conversion is typically 1 to 5%. So how much do you actually spend before a person buys from you? You do the math. It appears quite a lot to me.

What about those popup ads? Or the ones that keep popping up and refuse to close? Wouldn’t that give you more exposure? Some banner sellers would love to make you believe that. Well its not the case. Ever had one very stubborn popup refusing to close? How irritating is that? I would never even buy anything from that kind of banner advertiser. Its downright irritating to have banner popup in the face when you are in the middle of surfing for some useful information.

Pay Per Click Search Engines:
The internet boom may be over, but for search engines the boom may have just begun. Many engines, the most famous being Overture and now Looksmart have turned to this model. Pay per click model makes you pay for the amount of actual clicks your site link receives and not for the number of exposures. Sounds good? It sometimes is very effective too. For starters, you get quality traffic, cause the people who click on your link would have searched for a term relevant to you. However it can be pretty expensive. Overture makes you bid on the term you want to rank high on, and trust me sometimes the bids get pretty high. Looksmart on the other hand charges you $0.15 for each click through you get. Pretty expensive, if you have a small budget.
However, if this scheme appeals to you, you are better off asking a SEO to implement it for you, instead of trying it yourself, since it can get pretty expensive for competitive terms.

Conventional Media Campaigns:
News paper advertisements, Posters, Television and Radio adverts, all come under traditional forms of advertising. However for most medium sized websites Television and Radio ad’s are way beyond budgets. And for an internet firm, it is of paramount importance that the newspaper or magazine reader who views his ad, remembers the website name. And as most experiences marketing guys will tell you, for that to happen you need to advertise regularly for a period of time. You add up the cost for an effective campaign and it will work out to be quite a sum.

Search Engine Submissions:
Search engine submissions include keyword analysis, study of competition, optimizing your website for the chosen keywords, submitting to search engines and directories and repeating the entire process and submissions over the period of time. Sounds quite a lot? It is. But is it expensive? Well, it varies for the kind of search engine optimization you require, but trust me, at the end of the day, it is cheaper than most of the methods we discussed above.

Can you do it yourself? Yes you can, if you have the time. Should you train somebody inhouse? No, I don’t think so. You will end up paying him a monthly salary which will definitely work out to be more than what you will pay a qualified SEO, and more often than not, he wont know all the tricks and methods a professional SEO would use.

What about those quite cheap off the shelf softwares that promise so much? Well, they don’t choose your keywords, they don’t optimize the website, they don’t study your traffic trends over the period of time, and finally they don’t change with the rapidly changing algorithms and guidelines of search engines.

How about the traffic quality? Is it inferior to the traffic generated by banner ads or newspaper adverts? On the contrary. People had to have searched for a keyword relevant to your website before clicking on the link. Hence the traffic generated, contrary to the myth, is highly targeted.

What is a dedicated web hosting?

A dedicated server is a single computer on a web-hosting network that is leased or rented, and dedicated to just one customer. A service provider monitors the computer’s hardware, network connectivity, and routing equipment, while the customer generally controls and maintains the server software. Dedicated servers are most often used by those who’ve outgrown typical hosting accounts and now require massive amounts of data space and bandwidth, those with mission critical web sites, web hosting companies, or those who have special needs. Dedicated servers are housed in data centers, where service providers can monitor them close-up and have hands-on access to them.

The primary advantage of using a dedicated server over a typical shared hosting account is the sheer amount of resources and control available to you, the customer. In many cases, the client is at liberty to install whatever software they desire, giving them greater flexibility and administrative options. Dedicated server clients do not share resources, as those with shared hosting plans do; but rather, are at liberty to use all the resources available to them.

Managed Servers vs. Unmanaged Servers

There are two types of dedicated servers available today: Managed Dedicated Servers and Unmanaged Dedicated Servers.

An Unmanaged Dedicated Server leaves nearly all the management duties of running a server in the purchaser’s control. The customer in this case, updates software on their own, applies necessary patches, performs kernel compiles and operating system restores, installs software, and monitors security. With this type of dedicated server, the consumer is solely responsible for day-to-day operations and maintenance. The service provider, in turn, monitors the network, repairs hardware problems, and troubleshoots connectivity issues. Additionally, some service providers offer partial management of services, such as network monitoring, software upgrades and other services, but leave the general upkeep of the server in the hands of the client. An unmanaged dedicated server is best for someone with server management experience.

A Managed Dedicated Server is generally more proactively monitored and maintained on the part of the service provider. When renting or leasing a managed server, the service provider or host carries out the responsibility of software updates and patches, putting security measures in place, performing hardware replacements, and also monitoring the network and its connection for trouble. In other words, when utilizing a managed dedicated server, the host provider will perform both hardware and software operations. A managed dedication server solution works well for the customer with limited server management experience or limited time in being able to perform the duties necessary to keep a server running and online.

Technical Aspects In Choosing A Server

When choosing a dedicated server, there are several things to consider: Operating System, Hardware options, Space and bandwidth.

The Operating System of a server is similar to that on your own personal computer; once installed, the operating system enables one to perform tasks more simply. There are a bevy of server operating systems available today including Linux-based and Windows-based software. The operating system you choose should be directly relational to what operations your server will be performing, which types of software you’ll need to install and also, what you’re more comfortable with.

Hardware Options are also something to consider when choosing a dedicated server. You’ll need to pick a processor that’s up to the task, the amount of memory you wish installed, firewall options, and the size of the hard drive.

A certain amount of bandwidth is generally included when renting or leasing a dedicated server. Once you ascertained how much bandwidth you will require, you can adjust that limit with your service provider. The space you’ll be given is generally directly relational to the size of your hard drive. Some hosts also give clients the choice of uplink port speed (usually 10Mbps/100Mbps).

Traditional Mediums versus Search Engine Positioning

A webmaster looking for some quality traffic to the website, is many a times confronted with a lot of varied and sometimes confusing options. There is banner advertising, Pay per click, conventional media campaigns and finally search engine submission campaigns.

So what is the best method? In this article I will try to being forth the merits & demerits of each form of marketing strategy.

Banner Advertising:

Paying $15 for a 1000 impressions on a high traffic website. Sounds like good exposure for a low price? It is! After all you will have a 1000 unique people view your banner. But how many actually end up clicking on it, and how many more actually end up buying stuff from you? According to most industry sources the average click through rate of a banner campaign is 0.38%. So you get 3.8 people to click on your banner for $15. And the rate of conversion is typically 1 to 5%. So how much do you actually spend before a person buys from you? You do the math. It appears quite a lot to me.

What about those popup ads? Or the ones that keep popping up and refuse to close? Wouldn’t that give you more exposure? Some banner sellers would love to make you believe that. Well its not the case. Ever had one very stubborn popup refusing to close? How irritating is that? I would never even buy anything from that kind of banner advertiser. Its downright irritating to have banner popup in the face when you are in the middle of surfing for some useful information.

Pay Per Click Search Engines:

The internet boom may be over, but for search engines the boom may have just begun. Many engines, the most famous being Overture and now Looksmart have turned to this model. Pay per click model makes you pay for the amount of actual clicks your site link receives and not for the number of exposures. Sounds good? It sometimes is very effective too. For starters, you get quality traffic, cause the people who click on your link would have searched for a term relevant to you. However it can be pretty expensive. Overture makes you bid on the term you want to rank high on, and trust me sometimes the bids get pretty high. Looksmart on the other hand charges you $0.15 for each click through you get. Pretty expensive, if you have a small budget.

However, if this scheme appeals to you, you are better off asking a SEO to implement it for you, instead of trying it yourself, since it can get pretty expensive for competitive terms.

Conventional Media Campaigns:

News paper advertisements, Posters, Television and Radio adverts, all come under traditional forms of advertising. However for most medium sized websites Television and Radio ad’s are way beyond budgets. And for an internet firm, it is of paramount importance that the newspaper or magazine reader who views his ad, remembers the website name. And as most experiences marketing guys will tell you, for that to happen you need to advertise regularly for a period of time. You add up the cost for an effective campaign and it will work out to be quite a sum.

Search Engine Submissions:

Search engine submissions include keyword analysis, study of competition, optimizing your website for the chosen keywords, submitting to search engines and directories and repeating the entire process and submissions over the period of time. Sounds quite a lot? It is. But is it expensive? Well, it varies for the kind of optimization you require, but trust me, at the end of the day, it is cheaper than most of the methods we discussed above.

Can you do it yourself? Yes you can, if you have the time. Should you train somebody inhouse? No, I don’t think so. You will end up paying him a monthly salary which will definitely work out to be more than what you will pay a qualified SEO, and more often than not, he wont know all the tricks and methods a professional SEO would use.

What about those quite cheap off the shelf softwares that promise so much? Well, they don’t choose your keywords, they don’t optimize the website, they don’t study your traffic trends over the period of time, and finally they don’t change with the rapidly changing algorithms and guidelines of search engines.

How about the traffic quality? Is it inferior to the traffic generated by banner ads or newspaper adverts? On the contrary. People had to have searched for a keyword relevant to your website before clicking on the link. Hence the traffic generated, contrary to the myth, is highly targeted.

And lastly, Are Search engine optimizers expensive? Not at all, especially in comparison to the other forms of marketing. And a good SEO, will help you drive much more quality and sustained traffic to your site than any of the other mediums would be able to...

Hope you enjoyed reading this article... Look forward to hearing from you. So until next time... Happy Surfing!!!

Web Design - A Perspective

Graphic design is not just about splashing a few colours, drawing geometrical figures etc. Though most of the websites do that, they just don't have it in them. Websites need to have that 'thought' in them, which will leave surfers impressed. There has to be a concept or a theme behind each and every part of the design. Designing is a gradual process. You cannot expect to finalise a design overnight. Right from colours, the layout, the pictures, placement of text to the final weight of the page, everything has to be taken into consideration beforehand. Here are some rules you could use while designing a website.

Rule 1: Think. Before starting off, think of a concept or a theme which is applicable and suitable to the website of which you desire to make.

Rule 2: Draw rough sketches. You need not be an expert artist. Take a piece of paper and draw what you have visualised.

Rule 3: Think of a good layout. The webpage should look balanced. Do not cram up a lot of things only in one part of the page. Spread the matter out evenly.

Rule 4: Make a first draft. Sleep over it. The next day, take a look at it again. Is it as appealing? As impressive? If yes, fantastic. If no, go back to Rule 1.

Rule 5: Do not just stick with one concept. Try out other themes too.

Rule 6: Once you are done with the paperwork, put it into practise i.e. try it out on your computer. The design should be feasible for the web programmer.

Rule 7: Try out the different designs that you have made on the computer using web programs. For graphics, Macromedia Flash (the latest hit), Corel Draw, Adobe Illustrator, Photoshop are a few graphic oriented programs for the web.

Rule 8: Now you need to finalise a design which will pass the following questions: Looks good? Impressive?

Rule 9: Now for the finishing touches. Your website needs to have that finesse. That touch of class. Add a few things, probably a faded image in the background to make the look more impressive. But remember, do not make the website too heavy for loading. Nothing pisses off a surfer more than a slow loading and heavy website. (well, except p**n sites)

Rule 10: Public opinion. Ask the people around you what they think of your website. Be prepared for criticism. Learn to listen to their views and work on them. What you feel is excellent may not be as well received by others. Be prepared to work on the website. Remember, there is always room for improvisation.